THE TRUE WEIGHT OF THE FLAKE

HELPLESSNESS

Taking control of dandruff feels like an impossible task. From believing that it’s down to bad luck or genetics, sufferers are quick to cover the problem rather than take control head on…

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THE LUCK OF THE DANDRUFF DRAW

SUFFERERS ADMIT TO
FEELING HELPLESS IN
FIGHT AGAINST FLAKES

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FOR SUFFERERS, SMALL FLAKES WITH MIGHTY FORCE DANDRUFF REVEALED

AS A LIFELONG BURDEN

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BUCKET, BEANIE OR BERET

OUT OF SIGHT, OUT OF
MIND SOLUTION ADOPTED

BY DANDRUFF SUFFERERS ALL YEAR ROUND

Double Down

Dandruff sufferers are more
likely to also deal with
additional skin condition.

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Four Group
Dr Alia Ahmed Quote

This research study has given us such a deep insights into how people are so directly affected by their dandruff, that we can now understand and sympathise with them that they have felt they have nowhere left to turn, so it’s exciting to see how we can use this moving forward to help more sufferers become managers and to create positive change.”

Dr. Kristina Gorbatenko-Roth

helplessness

"It's tiring, having to deal with it on a daily basis"

Sufferers feel like their dandruff is
ALWAYS IN SIGHT

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25 %

Of people wear a hat or head covering more than
50% OF THE TIME

Half

of these people see flakes in their hair everyday which is twice as much as people who manage their dandruff already

+6 in 10

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of skin disease sufferers say that their issue frequently makes them FEEL HELPLESS

50 % of severe and moderate

dandruff sufferers believe they have dandruff due to genetics

38 % believe it's due to BAD LUCK

Four Group
Dr Alia Ahmed Quote

As dandruff is a ‘common’ issue, it has almost become less important to tackle. Trivialising the impact further compounds this and people with dandruff start to feel helpless about their situation. It is not felt ‘serious’ enough to visit a healthcare professional and some can feel that the use of over the counter products attract some stigma just by their use. For those people experiencing lack of improvement in signs of dandruff, this becomes a journey of helplessness (‘nothing works’), which ultimately leads to hopelessness (‘nothing will ever work’). It is so important to increase awareness of the plethora of treatment options for people with dandruff across the spectrum (from the right over the counter products to medicinal and cosmeceutical treatment) to break this cycle of helplessness and hopelessness.

Dr. Alia Ahmed

Stigma

Its not only dandruff that they suffer with

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Acne
(2X)

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Alopecia
(3X+)

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Psoriasis
(5X+)

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Eczema
(3X)

6 in 10

of sufferers, Dandruff has been a lifelong condition

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1 in 2
of these sufferers belive that dandruff has impacted their whole life

60% of people say

that their skin condition sometimes makes them Feel useless

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